Our 30 day Kickstarter campaign ended today. The goal was to reach 60 retail customers in advance by taking crab orders at lower than retail price. The thought was that this would give a critical mass to justify the start-up costs of setting up a shipping system. We know shipping is expensive so that is a detriment to these sales.
The campaign ended with just 5 pledges. I obviously have more to learn about these campaigns. Meanwhile, however, we put a massive wholesale sales system in place and are working on an alternate retail distribution method using a food truck.
The next retail project we try is likely to be an online auction system to price and allocate crabs during periods of peak demand like holiday weekends.